Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic presented a brand-new ad network called Blaze which puts advertising on complimentary WordPress.com sites and Tumblr. Advertising starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other business.

It was founded by Matt Mullenweg, the entrepreneur who developed the totally free WordPress open-source content management system (CMS).

Blaze Marketing Network

The advertising network was initially presented in April 2022 as a network specifically for Tumblr users to put advertisements on other Tumblr pages.

Automattic revealed that the network is now expanded to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin set up.

Publishers on WordPress.com will be able to use the WordPress dashboard at wordpress.com/advertising to begin choosing pages to promote.

Advertising payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t already set up then it should be set up, either the complimentary or exceptional variation works.

Those who are using Jetpack can then begin the project from the WordPress.com control panel at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls to select the posts or pages for advertising, clicking a three-dot (ellipsis) menu to select the Promote with Blaze alternative.

The interface allows marketers to select the audience that will see the ads. Audience selection is segmented by what continent the ads will appear in, what kinds of devices will see the ads (mobile or desktop) and by what topic the ads will be displayed in.

Where Blaze

Ads Are Shown The marketing can appear from amongst countless Tumblr and totally free WordPress.com webpages. Management of the Blaze ad campaign is done through the dashboard interface at wordpress.com/advertising.

The campaigns are set up by an everyday budget plan and by dates that the marketing will be shown. Blaze ads consist of a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, use them wisely to record the viewer’s attention.

Bit: A short text description of your post that appears beneath your image. You can compose an optimum of 120 characters here. We recommend using this text to support your heading and provide audiences more context about what they will see when they click the ad and come to your material.

Image: Publish an image to represent your post. You can utilize the crop tool to change your image’s appearance in the advertisement.”

Check out the official announcement by Automattic:

Introducing Blaze: A New Method to Spark Your Growth on WordPress.com

Included image by Best SMM Panel/Asier Romero