Ex-Googler On Featured Snippets: Google is More Hesitant To Send Out Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the subject of why Google search is so bad described that it wasn’t Google that was bad it was the Web. Then she opined that one of the factors for keeping users on Google is because the web isn’t always a good experience.

Ex-Googler Marissa Mayer

Marissa Mayer was staff member # 20 at Google. She played key functions in virtually all of Google’s significant items, including Google search, local, images, and AdWords, to name a few.

She left Google to become president and CEO of Yahoo! for five years.

Mayer was not only there at the beginning of Google however contributed in shaping the business, which provides her a special viewpoint on the company and its thinking, to some level.

What is the Factor for Zero-Click SERPs?

Marissa Mayer appeared on a recent Freakonomics podcast that was on the subject of, Is Google Getting Worse?

In one part of the podcast she firmly insisted that Google search is just a mirror and does not produce the low quality of the search results page.

She asserted that if the search engine result are worse that’s just due to the fact that the Internet is worse.

The podcast then proceeds to discuss highlighted bits, what some in the search marketing community call zero-click search engine result.

They’re called zero-click because Google shows the info a user requires on the search results page so that the users get their response without having to click through to a website.

Google officially states that these search functions are developed to be helpful.

Marissa Mayer opined that another inspiration to keep people from clicking to a website is due to the fact that the quality of the Web is so bad.

The podcast host began the discussion with his analysis of what featured snippets are:

“One way Google has actually tried to eliminate the overall decline in quality is by supplementing its index of a trillion websites with some content of its own.

If you ask a basic concern about cooking or the age of some politician or star, or perhaps what’s the best podcast, you may see what Mayer calls an ‘inline outcome,’ or what Google calls a ‘featured bit.’

It’s a bit of text that addresses your question right there on the search-results page, without any requirement to click on a link.”

Mayer offered her viewpoint that Google might be “reluctant” to refer users to sites.

She described:

“I think that Google is more hesitant to send out users out into the web.

And to me, you know, that indicate a natural stress where they’re stating,

‘Wait, we see that the web in some cases isn’t a great experience for our searchers to continue onto. We’re keeping them on our page.’

People may view that and state,

‘Well, they’re keeping them on the page because that helps them make more money, gives them more control.’

But my sense is that recent uptick in the variety of inline outcomes is because they are worried about a few of the low-grade experiences out on the internet.

I think that the issue is truly tough.

You may not like the manner in which Google’s resolving it at the minute, however provided how the web is altering and progressing, I’m not sure that the old method, if reapplied, would do in addition to you ‘d like it to.”

What Is the Motivation Behind Featured Snippets?

The factor Google offers for offering highlighted bits in the search results page is that they are hassle-free for users.

Google’s help documents describe:

“We display highlighted snippets when our systems identify this format will assist people more quickly discover what they’re seeking, both from the description about the page and when they click on the link to check out the page itself. They’re particularly handy for those on mobile or searching by voice.”

Marissa Mayer’s opinion matters due to the fact that she played a key role in shaping Google, from Browse to AdWords to Gmail.

Certainly she’s just using her opinion and not specifying a fact that Google is reluctant to send out traffic to sites since the quality of the Internet is bad.

However could there be something to her observation that Google is simply a mirror which websites today are not excellent?

Consider that in 2022, there were 8 officially acknowledged Google updates.

Of those eight updates, six of them updates were spam updates, valuable material updates and product review updates.

Most of Google’s updates in 2022 were designed to remove low quality internet material from the search results.

That concentrate on weeding out low quality sites aligns with Marissa Mayer’s view that the Internet today has lots of low quality material.

The history of Google’s algorithm updates in 2022 complies with Marissa Mayer’s observation that web content is bad which it affects the quality of search engine result.

She stated that she gets a sense that Google might be “worried about some of the low-quality experiences out on the internet,” which’s one of the reasons that it might be “reluctant” to send out traffic to sites.

Could Marissa Mayer be saying aloud what Googlers might not state in public?


Listen to the Freakonomics podcast here

Is Google Getting Worse?

Included image by Best SMM Panel/Koldunov