In a Google Search Office Hours video, Googler Lizzi Sassman responded to a concern about thin content, clarifying a typical misperception about what thin content actually is.
The word thin ways lacking thickness or width.
So when we hear the term “thin content” it’s not unusual to think of thin material as a website with very little material on it.
The real definition of thin content is more along the lines of material that does not have any added worth.
Examples are a cookie cutter page that hardly differs from other pages, and even a webpage that is copied from a retailer or maker with absolutely nothing additional contributed to it.
Google’s Item Review Update removes, among other things, thin pages consisting of evaluation pages that are just product summaries.
The hallmark qualities of thin pages is that they lack creativity, are hardly different from other pages and/or do not provide any particular included worth.
Entrance pages are a type of thin material. These are webpages developed to rank for specific keywords. An example can be pages created to rank for a keyword phrase and various city names, where all the pages are practically the same other than for the names of the cities.
Are Short Articles Thin Material?
The person asking the concern wanted to know if dividing a long post into shorter articles would lead to thin content.
This is the concern asked:
“Would it be considered thin material if a post covering a prolonged topic was broken down into smaller posts and interlinked?”
Lizzi Sassman addressed:
“Well, it’s difficult to understand without looking at that content.
But word count alone is not a sign of thin material.
These are two perfectly legitimate approaches: it can be excellent to have a thorough short article that deeply checks out a subject, and it can be similarly simply as great to break it up into easier to comprehend topics.
It really depends upon the subject and the material on that page, and you know your audience best.
So I would concentrate on what’s most valuable to your users and that you’re providing adequate value on each page for whatever the subject might be.”
Dividing a Long Post Into Several Pages
What the individual asking the concern may have been asking is if was alright to split one prolonged topic throughout multiple pages that are interlinked, which is called pagination.
With pagination, a website visitor clicks to the next page to keep reading the content.
The Googler assumed that the person asking the concern was splitting a long short article into much shorter articles dedicated to the numerous subjects that the lengthy short article covered.
The non-live nature of Google’s new variation of SEO office-hours didn’t enable the Googler to ask a follow-up question to confirm if she was understanding the question properly.
In any case, pagination is a fine method to separate a prolonged short article.
Google Browse Central has a page about pagination best practices.
Included image by Best SMM Panel/Asier Romero
Listen to the Google SEO Workplace Hours video at the 12:05 minute mark