Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made various updates and clarifications to its displeasure policies.

These updates have actually mostly revolved around providing more context to advertisers on the nature of ad disapprovals.

Previously this year, Google upgraded its ad location policy, unavailable video policy, and 3-strike rule.

To complete the year, Google is upgrading its account-level suspensions for Display and Video 360 users in December 2022.

What’s Changing?

Google is upgrading the main Disapprovals and Suspensions page to have a page dedicated to Show and Video 360 users.

The new page will clarify what infractions would constitute an account suspension. These consist of:

  • Circumventing systems
  • Coordinated deceptive practices
  • Counterfeit
  • Promo of unapproved drug stores
  • Inappropriate business practices
  • Trade Sanctions offense
  • Sexually explicit material

While the brand-new Show and Video 360 page isn’t available yet, anticipate to see additional context on the infractions above to guarantee you avoid them.

Repeat Violations Can Lead To Suspension

In addition to the noted infractions above, Google announced that a partner account might also run the risk of suspension.

If a marketer within a partner account has actually been found to breach policies repeatedly, the account itself can be suspended. To be clear, this doesn’t imply any offense could get an account suspended.

Google’s statement specified that if the partner account or advertiser has “repeatedly or predominantly participated in egregious policy violations,” that would cause suspension.

Per Google’s meaning, outright violations are:

  • “An offense so serious that it is illegal or postures significant harm to our users or our digital marketing ecosystem. Outright violations frequently reflect that the advertiser’s overall organization does not stick to Google Ads policies or that a person infraction is so serious that we can not risk future exposure to our users.”

So, what can you do if that occurs?

The good news is that the partner and marketer can appeal account suspensions if hit with one.

Summary

Google is constantly reviewing its advertisement and account policies and violations. Constant updates throughout the year have actually brought more clarity to marketers around not just the nature of the disapproval but likewise more guidance on how to fix these violations.

Due to the fact that Google depends on both human interaction and automation to find infractions, it’s constantly a good idea to spot-check your account for any disapprovals every week.

As Google presents the brand-new policy page, we will update this short article to consist of the link.

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