Is IP Address A Google Ranking Factor?

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Does the IP address of your website’s server affect your rankings in search results page? According to some sources around the internet, your IP address is a ranking signal used by Google.

But does your IP address have the prospective to assist or damage your rankings in search? Continue reading to discover whether IP addresses are a Google ranking element.

The Claim: IP Address As A Ranking Element

Articles on the internet from reliable marketing sites declare that Google has over 200 “known” ranking aspects.

These lists often include statements about flagged IP addresses impacting rankings or higher-value links because they are from different C-class IP addresses.

Screenshot from HubSpot.com, June 2022 Fortunately, these lists stimulated various conversations with Google staff members about the validity of IP addresses as ranking consider Google’s algorithm.

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The Evidence Versus IP Address As A Ranking Factor

In 2010, Matt Cutts, previous head of Google’s webspam group, was asked if the ranking of a client’s website would be impacted by spammy sites on the very same server.

His response:

“On the list of things that I stress over, that would not be near the top. So I understand, and Google comprehends that shared webhosting takes place. You can’t actually manage who else is on that IP address or class c subnet.”

Ultimately, Google chose if they acted on an IP address or Class C subnet, the spammers would just transfer to another IP address. Therefore, it wouldn’t be the most efficient method to take on the problem.

Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy website that invited more scrutiny but repeated that this was an exceptional outlier.

In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam group, noted that Google has the right to take action when complimentary hosts have actually been massively spammed.

In 2016, throughout a Google Webmaster Central Office Hours, John Mueller, Browse Advocate at Google, was asked if having all of a group’s websites on the same c block of IP addresses was an issue.

He responded to:

“No, that’s completely fine. So that’s not something where you synthetically need to buy IP address obstructs to simply shuffle things around.

And particularly if you are on a CDN, then perhaps you’ll end up on an IP address block that’s utilized by other business. Or if you’re on shared hosting, then these things happen. That’s not something you need to artificially move around.”

In March 2018, Mueller was asked if an IP modification with a various geo-location would impact SEO. He reacted:

“If you relocate to a server in a various location? Normally not. We get enough geotargeting information otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”

A couple of months later, Mueller replied to a tweet asking if Google still counted bad communities as a ranking signal and if a dedicated IP was essential.

“Shared IP addresses are fine for search! Lots of hosting/ CDN environments utilize them.”

In October 2018, Mueller was asked if the IP address area mattered for a website’s rankings. His reaction was simply, “Nope.”

A couple of tweets later, within the exact same Buy Twitter Verification thread, another user commented that IP addresses mattered relating to backlinks. Mueller again reacted with an easy “Nope.”

In June 2019, Mueller got a concern about Google Search Console showing a website’s IP address rather of a domain name. His answer:

“Typically, getting your IP addresses indexed is a bad idea. IP addresses are frequently short-term.”

He suggested that the user ensure the IP address redirects to their domain.

A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:

“Links from IP addresses are absolutely fine. Most of the time, it suggests the server wasn’t established well (we canonicalized to the IP address instead of the hostname, simple to repair with redirects & rel=canonical), but that’s simply a technical information. It doesn’t imply they’re bad.”

In early 2020, when asked about getting links from different IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.

Then, in June, Mueller was asked what happens if a website on an IP address purchased links. Would there be an IP-level action taken?

“Shared hosting & CDNs on a single IP is really typical. Having some bad websites on an IP does not make everything on that IP bad.”

In September, throughout a conversation about bad areas impacting search rankings, Mueller stated:

“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Look at Blog writer. There are fantastic sites that succeed (overlooking on-page restrictions, and so on), and there are awful sites hosted there. It’s all the same facilities, the exact same IP addresses.”

In November, Gary Illyes, Chief of Sunlight and Joy at Google, shared an enjoyable fact.

“Enjoyable truth: altering a website’s underlaying facilities like servers, IPs, you name it, can alter how quick and frequently Googlebot crawls from said site. That’s due to the fact that it really detects that something changed, which prompts it to relearn how fast and often it can crawl.”

While it’s interesting info, it seems to impact crawling and not ranking. Crawling is, of course, required to rank, but crawling is not a ranking aspect.

In 2021, a Buy Twitter Verification user asked if IP canonicalization might favorably impact SEO. Meuller replied:

“Unless folks are linking to your website’s IP address (which would be unanticipated), this would not have any impact on SEO.”

Later in December, when asked if an IP address rather of a hostname looks unusual when Google examines a link’s quality, Meuller stated, “Ip addresses are fine. The web has lots of them.”

If you’re stressed over your IP address or hosting business, the consensus appears to be: Do not worry.

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Our Verdict: IP Address Is Not A Ranking Element Any Longer

Possibly in the past, Google experimented with IP-level actions versus spammy sites. However it should have discovered this inadequate since we are not seeing any verification from Google representatives that IP addresses, shared hosting, and bad communities belong of the algorithm.

Therefore, we can conclude for now that IP addresses are not a ranking factor.

Included Image: Paulo Bobita/Best SMM Panel

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