LinkedIn’s New Focused Inbox Surfaces More Appropriate Messages

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LinkedIn is updating its messaging experience with a brand-new ‘Focused Inbox,’ which aims to reduce spam and surface area more pertinent messages.

The next time you login to LinkedIn and open your inbox you’ll see a notice welcoming you to “Try Focused Inbox.”

Credit: LinkedIn

Clicking the button shown above will instantly filter your messages into 2 tabs.

Focused Inbox uses AI to identify important messages, which it filters into the ‘Focused’ tab while the rest are sent to the ‘Other’ tab.

Thinking about there’s an AI component included it might take time for LinkedIn to learn your inbox preferences.

You’ll have the option to move messages in between tabs, or revert back to the traditional messaging experience if you don’t delight in the Focused Inbox.

LinkedIn is making this modification in uptick in direct messaging, which the company states is up 20% compared to in 2015.

In an email, a LinkedIn representative states:

“This function is the latest in a series of improvements we have actually made to help members have more efficient conversations and link to chances through LinkedIn messaging. With discussions up almost 20 percent because last year, we’re seeing more specialists on LinkedIn are turning to messaging to connect and engage with each other.”

LinkedIn’s Focused Inbox is now offered around the world to all users.

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