Microsoft Announces Store Ads & Other Updates

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Microsoft released its latest round of marketing product updates today.

Amongst the top updates is the launch of Microsoft Store Advertisements on desktop devices.

The updates to Microsoft’s marketing products consist of:

  • Microsoft Shop Ads
  • In-Market Audience Growth
  • Responsive Browse Advertisements Update

Let’s dive into each update and how to make the most of each as a marketer.

Broaden Reach With Microsoft Store Advertisements

If you remain in the app or video gaming market, this upgrade is for you.

This brand-new format will showcase your ad in the Microsoft Shop app on Windows 10 and 11 desktop devices.

More particularly, the ads will show in the Apps and Gaming tabs in the shop.

Here’s an example of what Microsoft Store ads will look like:

Image credit: Microsoft Ads Blog Site, January 2023 A few of the benefits of the new Microsoft

Shop advertisements consist of the following: Expanded discovery of your app or game on additional gadgets Easy project setup and management within the Microsoft Advertisements platform Compatibility with the existing UET tag to track habits To begin with Microsoft Store ads

  • , you’ll require to send your brand name and link shop items to your
  • Microsoft Marketing account. Once approved, you can start utilizing this format immediately. In-Market Audiences Expand Internationally This next Microsoft Marketing upgrade is for international marketers. Just announced, the In-Market audience sectors expanded to brand-new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now readily available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Call For Expanded Text Ads While not a new update, Microsoft advised marketers that January 31 is the last day
  • to produce or edit any Expanded Text Ad.

    Beginning February 1, the just new search ads that

  • can be created
  • are Responsive
  • Browse Advertisements. If you have existing Expanded Text Advertisements in your account, they will
  • continue to serve. Nevertheless, you won’t be able to produce or modify ETAs
  • after the January 31 due date.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Browse projects in tandem with Google Search campaigns. Google was the first to formally sunset ETAs on June 30, 2022. What To Expect From Microsoft Advertisements In 2023 At the end of their January

    product update, Microsoft teased a couple of highlights of what’s to come in the following year.

    From the official announcement, it appears that Microsoft will continue to distinguish its advertisement platform from Google by concentrating on the following: Local Search advertisements

    Marquee ads Extra vertical advertisements If you’re not familiar with vertical advertisements from Microsoft Ads, they officially debuted in September 2021. Presently, vertical ads are available for the following

    products: Automotive Charge card Cruises Health insurance Expert services Tours and activities It will be fascinating to hear what extra verticals Microsoft focuses on in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Included Image: monticello/Best SMM Panel