Microsoft Makes 3 Predictions For PPC Trends In The New Year

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Microsoft makes three forecasts for product classifications that will increase ad clicks in the new year and encourages how to optimize projects accordingly.

According to an international study run by Opeepl, individuals’ number one most popular New Year’s is to get healthier, which they prepare to achieve through diet plan and workout.

Taking a look at upcoming health trends, Microsoft Marketing shares ways to enhance campaigns for the 3 most substantial product categories.

1. ‘Organic Food’ Up 20%

Microsoft Marketing forecasts click ads for natural food will spike during the week of January 14, leading to 20% growth from the exact same week in December.

To profit from this pattern, Microsoft Advertising recommends the following:

“Target users looking for healthy, nutritious food choices in January with In-market Audiences. Our internal forecasting data recommends that clicks will peak throughout the winter season on January 14, so although you must increase your budget after the holidays end, make sure you don’t go out midway through the month.”

2. ‘Sports Clothing’ Up In Early December Through January

Microsoft Advertising predicts searches for sports garments will begin to increase in early December and continue through January.

In a blog post, Microsoft Advertising shares the following suggestions:

“Usage Shopping campaigns to showcase your sports and fitness garments products late November and early December throughout holiday shopping sales. Microsoft internal data approximates that consumers will be most greatly looking for gear in between the weeks of and November 26 and December 3, however activity will stay high until January.”

3. ‘Physical fitness & Nutrition’ Searches Can Be Found In Waves

Unsurprisingly, look for fitness and nutrition are expected to increase in the new year.

However, Microsoft Advertising recommends an “always-on” method to targeting this classification, as search interest will spike several times throughout the year.

“Using 2021 data as a comparison for what to anticipate activity smart over the next year, we can presume clicks for nutrition and fitness will peak in January, May, July, and October. Consider an always-on technique because Audience Ads are revealed to drive users down the funnel to browse methods.”

Source: Microsoft Advertising

Included Image: SeaStudio/Best SMM Panel