SEO Salaries 2022: Industry Growth & Many New SEO Professionals

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SEO wages reported for 2022 reflects development in SEO as a profession.

The State of SEO report reactions indicate that over half who submitted the study are brand-new to digital marketing.

Growth in entry-level income reporting reflects this influx of new professionals and industry development.

SEO Specialist Market Growth

Of those who responded to the survey, a more considerable percentage than in 2021 reported they are new to the market.

28.7% of respondents reported having less than 2 years of experience, and 32.7% of survey participants reported in between 2-4 years of experience.

This statistic suggests 61.4% of respondents were fairly new to SEO, with less than 4 years of SEO experience.

There were less SEO specialists (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the tiniest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over twenty years of experience in SEO.

Average Salary In SEO

The average wages of entry-level SEOs were less than $34,000.

The total variety of entry-level SEO professionals at this pay rate grew by 7.5% compared with 2021, showing that the most growth in the SEO industry is at the entry-level.

Decline In SEO Revenues At The Luxury

In contrast to the growth in entry-level positions, those reporting greater profits higher experienced modest decreases.

Less SEO professionals reported incomes in the center level, upper middle, and high-end of the SEO pay scale.

Reduces In Higher Making SEO Specialists

Numerous wage classifications for SEO experts decreased:

  • 1.9% decrease in those making in between $35,000-$49,000.
  • 3.12% decrease in those earning between $50,000-$74,000.
  • 1.97% reduction in those making $100,000-$149,000.
  • 1.53% reduction in those earning $150,000-$199,000.
  • 0.51% reduction in those making over $199,000.

One intense area is that those making between $75,000-$99,000 increased by 1.05%

These data points do not always imply that SEO wages have decreased. They are percentages and not actual numbers.

The explanation is that the variety of entry-level SEO jobs increased by a whopping 27.68%. That implies that unless the other income ranges experience similar growth, their portions will naturally show a lower quantity when revealed as a percentage.

However, it shows growth in entry-level SEO positions, which might show a healthy quantity of market development.

Wage Varies Differ By Country

Another method to view the earning levels for SEO is across countries.

All profits are kept in mind in dollars, based upon the currency exchange rate when the report was created.

SEO professionals in Australia tended to make greater rates, $91,989, despite the fact that 46.0% of respondents reported having 5 years or less of SEO experience.

This fact indicates a high need for Australian SEO professionals, with competition between companies and big brand in-house positions driving a greater pay rate.

Australian-based in-house search marketer Ash Nallawalla confirmed this to be the case.

He stated, “Agencies are not keeping their personnel, and I see the same ones marketing the position over and over. AUD 110,000 seems to be the tipping point where they lose an employee to personal work.

Agencies use supervisors AUD 80,000, which is not competitive with in-house SEO salary rates. Companies are working with in-house SEOs, and the bigger ones may also have an agency on retainer.”

The United States also has signs of strong need for SEO workers.

62.0% of SEO professionals reported less than five years of experience and an average salary of $78,431, reflecting the strong demand for SEO amongst services.

The income ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A lot of the respondents from these 3 countries reported being brand brand-new to SEO, so the pay rates reported in the study may show the study participant’s newness to the market but not necessarily of the market as a whole in those countries. Those markets are likely more fully grown than the study information programs.

SEO firms in Pakistan and Bangladesh normally focus external on working for agencies and business based in Western countries.

Some Western-based agencies are run by Pakistani migrants who can leverage lower-cost SEO expertise in their native nation.

Lots of firms in the West outsource work to countries like Pakistan due to the fact that of the lower expenses and high level of education, experience, and knowledge.

In-house SEO work in Pakistan is hard to acquire due to the fact that of the high competition for positions working for big brand names. Nevertheless, the pay rates are not affected by the competitors because the incomes are still competitive.

That high competition for work is shown in the lower pay rates that the survey discovered.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The big brand names here in Pakistan have SEO and other digital marketing groups as internal teams. And they are well-paid. It’s quite challenging and competitive for any SEO professional to get a job internal SEO at any huge brand.

SEO is a popular occupation in Pakistan. And increasingly more online marketers graduating from universities are joining in. There are lots of SEO professionals with more than 10 years of experience and know-how in this location. However brand-new individuals are joining too.”

According to those who filled out the study, SEO professionals in Spain, usually, made the least, making just $45,236 annually.

Where Are SEO Pros Getting Their Start?

Years of experience can impact just how much SEO professionals make.

But the pay rates depend highly on the demand for SEO talent in any given area.

In some countries, such as Pakistan, jobs in SEO are a popular alternative for extremely educated university graduates. Competitors for tasks is high as a repercussion.

But in other countries, like Australia, there is less job competitors. SEO competence remains in more need there, implying those with less experience have access to higher-paying jobs.

The survey suggests that, generally, countries that are economically thriving and with a high currency worth provide the highest-paying jobs for SEO specialists with less experience.

SEOs with less than five years of experience earn approximately $99,000.

Of those earning between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns are visible in those earning wages under $34,000 each year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a lucrative location for those seeking top earnings.

Those who go it alone in service, the freelancers and founders, reported higher earnings.

A stunning 44.5% of respondents who are freelancers, founders, and contract employees earn over $75,000 to $149,000.

This statistic indicates that freelancing continues to be a lucrative path.

That said, experience levels are greater for those making over $100,000.

Of those making over $100,000 each year, an overwhelming majority have more than 5 years of experience.

This revenues data indicates that regardless of region, higher experience levels remain in demand and subsequently necessary to make over $100,000.

How To Make Over $200,000

The experience levels for SEO professionals earning over $200,000 need extensive years of digital marketing experience.

34.0% of those who reported earning over $200,000 had 20 years or more of experience, showing that deep market experience is extremely valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a fairly high-paying job, with a minimum of 30% of positions that pay $75,000 to $99,000 offered to digital online marketers with less than 2 years of experience.

SEO is a lucrative service in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work internal.

How Much Experience Do SEO Pros Required To Move Up?

According to the study results, the very first 4 years of experience provide lots of development opportunities to move up the pay scale.

Survey results of roles and years of experience show that numerous digital online marketers have chances to reach manager-level positions after having simply a couple of years of experience.

The region of work and other soft skills can also be a determinant of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Perhaps not surprisingly, a lot of study respondents with less than 2 years of experience held lower-level positions. Nevertheless, nearly 25% have managerial-level jobs.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or creators.

Two To 4 Years Of Experience

Digital marketing experts with two to four years of experience tended to have higher supervisory roles.

The following is the breakdown of roles for SEOs with 2 to four years of experience:

  • 45.6% were in junior functions.
  • 39.8% were managers.
  • 10.1% were freelancers or creators.

5 Or More Years Of Experience

The role levels attained by those with five or more years in the market appear to be the reverse of those with the least experience, with the majority reporting higher levels of functions.

Those with 5 more years of experience tended to have the higher management level roles in digital marketing, with the most significant proportion, 43.7%, occupying the department head level.

Here are the roles of SEOs with higher than 5 years of experience:

  • 43.7% Supervisor or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least 3 general paths for making more as a digital marketer.

One path is to put in the time and move up the ranks while working in-house or at a company.

The second course is to accumulate experience and abilities while working in-house or at an agency and then branch off as an independent SEO in the role of a creator, freelancer, or contractor.

The third course is to begin as a freelancer and construct your skills, then take advantage of your experience to acquire a full-time position or push into greater making brackets independently.

There’s no way to speed up how many years of experience one has.

However abilities and achievements, particularly working at a name brand company or company, is handy.

Experience doing things and discovering abilities remain important, as the survey results reveal it just takes 2 to 4 years of experience to gain a greater role in SEO.

But eventually, abilities gained from experience will determine how well an individual can go up within an organization as an in-house expert or make more as a freelancer with their capability to please and retain clients.

Those with the function of creator represent the highest profits in the group identifying as freelancers.

Unsurprisingly, creators tended to make the most amongst those in the freelance wing of SEO specialists.

Part of that success originates from stepping back from the real work and hiring others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a founder to working with the ideal individuals.

Jason shared, “I ‘d state one of the best things I have actually done is buying great leadership, putting smart individuals in place for their specific functions, then leaving their way. I create the vision, and they help me execute it.”

Michael Bonfils, Global Managing Director of SEM International, recommended that a creator should, in the start, find out how to do most tasks in the business, ultimately handing off those tasks to workers.

Michael shared his secret to being a successful founder,

“A founder needs to be doing whatever themself at first. It gives them grounding and standard knowledge of sales, marketing, and accounting in addition to the real work.

Ultimately, you discover individuals who do a better task than you do, specifically things you do not like doing. And you keep handing off obligations till you are doing simply the things that you take pleasure in doing.”

How To Become A Better SEO

Years of experience are very important for making more, but the key word here is experience, not years.

Learning skills is paramount for going up the SEO industry ladder.

There are numerous resources offered for assisting people release their careers in SEO or to improve their present abilities.

Discover SEO: Novices

Online Best SMM Panel

Online search engine Journal releases an extensive series of posts that provides a foundation for comprehending digital marketing.

This is a resource for those who are starting their journey or have actually simply started discovering SEO.

It begins with a description of the history of SEO, the basic basics, and then the strategy.

Clocking in at thirty-five chapters, Best SMM Panel’s intro to SEO makes an exceptional structure for any hopeful digital marketer.

Learn SEO: Intermediate


Google releases a starter guide that uses a level of SEO info appropriate for those currently in charge of a site in some capacity.

This guide is not for those with little to no understanding of SEO.

It is most appropriate for those with a standard site knowledge level.

This guide supplies little actionable SEO details in terms of method.

However it does provide important details for comprehending a wide range of knowledge about how search engines work and the technical level of managing search look.

The guide covers sitemaps, canonical URLs, robots.txt, featured snippets, regional search, and debugging pointers.

Google’s starter guide starts with a glossary of terms to help build the structure for the somewhat technical info that comes next, which is a lot.

The guide consists of four areas:

  1. Crawling and indexing.
  2. Search Look.
  3. Monitoring and debugging.
  4. Site-specific guides (ecommerce, worldwide & multilingual, education websites).

Search Engine Optimization (SEO) Beginner Guide

How To Acquire SEO Certifications

Google Certification

Google also offers an online certification program.

It is not a replacement for a university degree. It is a training accreditation to help an employee transition to a new job in digital marketing.

This program concentrates on assisting people learn the skills required to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel